CONTENT

CREATION

On this page you will find examples of campaigns and projects I’ve been involved working as an Art Director. My role has involved creating full visual concept with story boards including production to market product launches across digital platforms / social media.

Concept development for campaigns and production of digital content.

Midsona - Maxobeauty campaign “Beauty inside out”.

PRIMUS

Primus is a brand deeply rooted in Scandinavian innovation, creating high-quality gear for outdoor cooking and adventure. My work with Primus has spanned storytelling, brand messaging, and content creation across multiple platforms, helping to bring their products to life in a way that inspires exploration.

From campaign development to social media content, newsletters, and product launches, I’ve crafted compelling narratives that highlight Primus’ dedication to durability, functionality, and the joy of cooking in nature. Through strategic storytelling and impactful visuals, I’ve contributed to a brand presence that resonates with both seasoned adventurers and those taking their first steps into the outdoors.

Crafting Stories for Outdoor Exploration

Campaign ULTI

PRIMUS OUTDOOR

Primus ULTI is a stove system built for adventurers seeking power, adaptability, and Scandinavian innovation. I led the creative development for this launch, shaping the storytelling, messaging, and content across all platforms.

From storyboarding to crafting a bold yet inviting brand voice, I ensured that ULTI’s smart design, stability, and ease of use were communicated with clarity and impact. Through newsletters, ad campaigns, and social content, I brought the ULTI experience to life—engaging both seasoned explorers and newcomers to outdoor cooking.

With ULTI, Primus set a new standard for outdoor cooking, and my work helped craft a cohesive, inspiring narrative that resonated across every touchpoint.

Campaign Absolu Blond

KÉRASTASE

This campaign with Kérastase showcases one of many project collaborations with skin and haircare clients I’ve worked with in the past. This specific campaign was tailored for the Scandinavian market and involved comprehensive visual content creation for social media, including images, videos/animations.

Mixed previous work

Content made for Digital / Social media campaigns.

Working within established brand identities, I create video content that brings beauty products to life. From storyboarding to editing and animation, I craft narratives that feel dynamic, cohesive, and engaging across platforms.